A while back our CEO got the chance to glue Sunbursts all over himself for the local trade magazine Edible Reno-Tahoe. The article gives a very nice description of the companies history and current operations. They refer to Joe as the Willy Wonka of Reno. Not a bad description with his eagerness to introduce locals and travelers to our facility and candy. I do kinda resent being indirectly referred to as an oompa loompa but, whatever. At least he didn't force his employees to pick off all the Sunbursts. He's pretty cool that way.